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/ Art Director
BRIEF
Transwa want to get students to catch the Transwa coach to and from School Leavers.
INSIGHT
What students really avoid when they catch a Transwa Coach to Leavers, is the haul of a drive home.
After a week of celebrating, students will get what they need most. Rest.
IDEA
The Designated Nap
CREDITS
Concept work- Jamie Wyatt
Creative Director- Paul Coghlan
Creative Agency- Moonsail
Created late 2023
Concept Presented
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