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CONCEPTUAL
THINKER
DIGITAL CAMPAIGN
BRIEF
SUBWAY want to get regular customers to download the SUBWAY APP.
INSIGHT
The average hourly rate for Australians is $36.67.
This works out to be approx. $0.01 a second.
IDEA
Give people a discount for the time they wait.
A Digital campaign for Subway.
Spec work for AWARD School
Crafted with Adobe Illustrator and Used Adobe Fresco to illustrate the Sub.
CREDITS
Art Direction, Copywriting and Layout Design- Jamie Wyatt
Creative feedback from Matt Nankivell and Paul Coghlan
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