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Subway
Spec Digital Campaign
When a Subway customer lines up to order during their lunch break, they're most likely taking a break from a job that pays around $36.67 an hour (the average rate for Australians).This works out to be around $0.01 per second.
So every second they wait in line they are spending $0.01 per second of their time. But if they had the Subway app, it would translate to savings...
IDEA

Give people a discount for the time they wait.

Credits.
Spec work for Subway
Creative feedback: Paul Coghlan and Matt Nankivell
Creative: Jamie Wyatt
Tools used: Illustrator, fresco (for the sub), after effects and indesign..

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