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/ Art Director
INTEGRATED CAMPAIGN
BRIEF
Qantas want to get Sydney travellers to fly non-stop to London.
INSIGHT
Londoners seemed out of reach before the direct flight was available.
Now they've never been closer.
IDEA
LONDONERS ARE UNCOMFORTABLY
CLOSE
An Integrated Campaign for Qantas.
Spec work for AWARD School
Crafted with Midjourney and Photoshop.
CREDITS
Art Direction, Copywriting and Layout Design- Jamie Wyatt
Jo Wallace,
Global Executive Creative Director,
Media.Monks (USA)
"'Londoners are uncomfortably close' is just a wonderful angle."
Adrian Yeap,
Executive Creative Director,
Publicis (Singapore)
"I dig the lateral thinking of Brief 9. The idea is fun, irreverent and flips the category on its head… A clear winner by a mile for me."
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