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QANTAS
Spec Integrated Campaign
Before you were able to fly non-stop to London from Sydney, Londoners appeared out of reach. Now they've never been closer.
IDEA:
Londoners type for site_edited.png
Credits.
Spec work for Qantas
Creative feedback: Paul Coghlan and Matt Nankivell. 
Creative: Jamie Wyatt
Awards:
'On the WALL' (one of the best in brief) for AWARD School.
Tools used: Midjourney, Photoshop, Illustrator and InDesign. 

Jo Wallace,

Global Executive Creative Director,
Media.Monks (USA)

"'Londoners are uncomfortably close' is just a wonderful angle."

Adrian Yeap,

Creative founder & CCO of Sweatshop (Singapore)

"I dig the lateral thinking of Brief 9. The idea is fun, irreverent and flips the category on its head… A clear winner by a mile for me."

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