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QANTAS
Spec Integrated Campaign
Before you were able to fly non-stop to London from Sydney, Londoners appeared out of reach. Now they've never been closer.
IDEA:
Credits.
Spec work for Qantas
Creative feedback: Paul Coghlan and Matt Nankivell.
Creative: Jamie Wyatt
Awards: 'On the WALL' (one of the best in brief) for AWARD School.
Tools used: Midjourney, Photoshop, Illustrator and InDesign.
Jo Wallace,
Global Executive Creative Director,
Media.Monks (USA)
"'Londoners are uncomfortably close' is just a wonderful angle."
Adrian Yeap,
Creative founder & CCO of Sweatshop (Singapore)
"I dig the lateral thinking of Brief 9. The idea is fun, irreverent and flips the category on its head… A clear winner by a mile for me."
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