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McDonald's
Spec Digital Campaign
Do you wake up to an alarm on your phone?
Well, about 80% of us do.
Each morning the same ringtone goes off and we either hit snooze or turn it off.
However, every time we decide not to hit snooze and get up.
We aren’t rewarded.
So what if there was a way our alarm could reward us.
And what if that alarm sounded like: “Ba da ba ba ba”...
An alarm clock integrated onto the MyMaccas app. When users wake up to the alarm, they’re rewarded with a discount on McCafé barista-made coffee, McCafé items and points.
Credits.
Spec work for McDonald's
Creative: Jamie Wyatt
Tools used: Photoshop, Illustrator and InDesign.
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