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INTEGRATED CAMPAIGN
BRIEF
Get people in their 40s who are feeling the cost of living rise to make McCafé their go-to destination for their first hot coffee, by showing them their morning deserves coffee fit for an Aussie.
INSIGHT
Most adults wake up to an alarm clock. This often means they have a busy day ahead, making their morning coffee essential. Their phone alarm doesn't reward them. It just wakes them up.
IDEA
The alarm that rewards you with coffee discounts.
Integrate an alarm clock onto the MyMaccas app. When users wake up to the alarm, they’re rewarded with a discount for a McCafé barista-made coffee. Users can build streaks, get points and win rewards.
An Integrated Spec work Campaign for McCafe.
Crafted with Illustrator, Photoshop and InDesign.
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